Mon 9 Jun 2008
From the March ‘08 issue of Insight Magazine
Managing Risk in China’s Market
By Lauren Hilgers
For companies around the globe, from all markets and disciplines, the draw of China has become increasingly magnetic with each passing year. That glare of opportunity, however, can be blinding. In addition to being one of the world’s most promising markets, China is a maze of the heightened cultural, regulatory and structural risks that are signatures of most of the world’s emerging markets. Transparency is at a minimum and corporate governance is a concept still in its nascent stages.
Experts say the situation is fertile ground for abuses of the system, and while China’s regulators struggle to improve the situation, the burden of managing risk lies on companies themselves adopting best practices and making sure to do their homework. “You’ve got to know what you’re getting yourself in for,” says Jean Roux, a partner in PricewaterhouseCoopers Investigative Forensic Services.
The process is easier said than done in a market that moves at such a breakneck pace—every lost second could mean a lost opportunity. Risk management tools have become more sensitive to China’s market environment, but many newcomers find that extensive due diligence would slow them down too much. The consequences of ignoring the risks, however, can be crippling. (more…)